The seven COMPASS phases
around Business Value

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Discovering the journey
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CLARIFY

01 of 07

Are we solving a problem worth solving?

Purpose

Before deciding where to go, make the intended business value and the decision itself visible.

Typical Rhythm

Focused

Duration varies by decision context and evidence needs.

Key Activities

Define the outcome that matters
Articulate the decision to be made
Establish an initial value hypothesis
Align stakeholders on purpose

It sets the foundation for:

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